UNDERCOVER BOSS - Travis Boersma, President and Co-Founder of Dutch Bros. Coffee
“Dutch Bros. Coffee” – Travis Boersma, President and Co-Founder of Dutch Bros. Coffee, learns what keeps his high-energy coffee chain brewing when he journeys to El Salvador to work on the coffee plantation from which his company purchases their coffee beans. Also, the boss recruits a colleague to go undercover for him when he fears a familiar face may spill the beans on his mission at the company’s headquarters, on UNDERCOVER BOSS, Friday, Nov. 15 (8:00-9:00 PM, ET/PT) on the CBS Television Network.
Travis Boersma is the President and co-founder of Dutch Bros. Coffee, America’s largest privately held drive-thru coffee chain. Travis grew up on a dairy farm in Grants Pass, Oregon, and is a third-generation dairy farmer. He and his brother Dane co-founded the company together, starting with just a little coffee cart in Grants Pass. The company started gaining momentum the next year, when they exchanged their cart for a drive-thru. Travis continues to lead the company after his brother Dane passed away in 2009, and the business still thrives on its family-centered values.
Dutch Bros. Coffee is headquartered in Grants Pass, Oregon, has 202 locations in seven states, 2,000 employees, with annual revenue of more than $100 million. Dutch Bros. Coffee prides itself in roasting all of its own coffee, and roasted over 2 million pounds last year.
Travis is going undercover as Sam Marshall, a preppy nerd from Texas, who dreams of starting his own restaurant business. His employees will be told Sam is on a reality show that is not Undercover Boss.
CHRIS TARANTO - COMMUNICATIONS DIRECTOR, PASO ROBLES WINE COUNTRY
Wine Country Auction on eBay November 7 - 17, 2013: The world-renowned wineries of Paso Robles Wine Country join together to create a spectacular online auction. The Paso Robles Wine Country Auction is an opportunity to raise funds to support local community organizations. The profits from the event each year are gifted to local charities that support healthcare, education, and greater community service. Please visit the Wine Country Auction page for event details. Paso Robles Wine Country is home to a host of events throughout the year. In addition to the individual winery events listed in the Wine Country Events link, the Paso Robles Wine Country Alliance hosts regional trade and consumer events around the country throughout the year.
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